Branding UCL’s
Festival of Culture

“Branding is the process of connecting good strategy with good creativity.”

Marty Neumeier

Inclusivity and engagement at the heart of the community

The annual Festival of Culture is a week of free events, showcasing the extraordinary breadth and quality of research and scholarship across the arts, humanities and social sciences at UCL. Mustard have been commissioned annually by the University since the event’s inception to create the identity and design the brand collateral to publicise the event both digitally and in print. The identity device features a Bridget Riley inspired op-art device that gives the brand maximum flexibility across a wide range of delivery platforms.

This project was posted by Luke Dibbens at Mustard Design – please feel free to get in contact.



Branding for a range of cosmetics and fragrances


Branding for a private school in Coventry


The world famous clothing brands annual report


Festival of Culture identity and brand collateral

gurnard pines

Rebranding an exclusive country club on the south coast

south coast winery

Rebranding California's finest winery, resort and spa


Rebranding and magazine design

MJCT Architects branding

Branding and signage

Mobile Data Group

Rebranding, website and ad campaign

By submitting this form you agree to transmit your name and email to us for the purpose of your enquiry.
To find out about what information we hold about you and how we store and manage it please read our privacy policy.

Free brand evaluation

Professional recognition includes:
City of London Stockbroker’s Guild Best UK Annual Report
Mercedes Benz International Property Marketing Gold Award
Printweek UK Print Awards Silver Category
Shine Media Awards Winner

© 2020 Mustard Design