Branding UCL’s
Festival of Culture

“Branding is the process of connecting good strategy with good creativity.”

Marty Neumeier

Inclusivity and engagement at the heart of the community

The annual Festival of Culture is a week of free events, showcasing the extraordinary breadth and quality of research and scholarship across the arts, humanities and social sciences at UCL. Mustard have been commissioned annually by the University since the event’s inception to create the identity and design the brand collateral to publicise the event both digitally and in print. The identity device features a Bridget Riley inspired op-art device that gives the brand maximum flexibility across a wide range of delivery platforms.

This project was posted by Luke Dibbens at Mustard Design – please feel free to get in contact.

Work.

Freya

Branding for a range of cosmetics and fragrances

bablake

Branding for a private school in Coventry

burberry

The world famous clothing brands annual report

ucl

Festival of Culture identity and brand collateral

gurnard pines

Rebranding an exclusive country club on the south coast

south coast winery

Rebranding California's finest winery, resort and spa

8 + 13 =

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Free brand evaluation

Professional recognition includes:
City of London Stockbroker’s Guild Best UK Annual Report
Mercedes Benz International Property Marketing Gold Award
Printweek UK Print Awards Silver Category
Shine Media Awards Winner

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