FREYA IDENTITY AND PACKAGING

Freya is a boutique independent cosmetics company that wished to package and promote its range of fragrances and cosmetics. This resulted in the production of a flexible identity that was all-encompassing, and able to be applied across a wide range of delivery platforms. The design represents the mythological Norse goddess of the same name, who is associated with love, fertility and beauty.

CLIENT

Freya

SECTOR

Cosmetics

‘Design works best when it gets out of the user’s way.’

NEIL GAJERA