Look up… Not up to the sky, but up at the top of your browser window!
In the address bar, or, if you are on Google Chrome and prefer to use the more tech-savvy name, the ‘Omnibox’, do you see the secure title and padlock? This signifies that the connection between our server and your browser is encrypted. We are going to explain three big reasons why it is important and in fact now necessary to get a certificate for your website or web application.
So let us take a look and start off with the obvious.
As previously mentioned, SSL certificates provide an encrypted connection and that’s good news for anyone submitting information through a login form, contact form or most importantly credit card details on a checkout form. If you were to submit sensitive information on a website without encryption, it is transferred in plain text and thus becomes possible for naughty cybercriminals to intercept, eavesdrop, steal or read the information. With your SSL certificate installed, information is encrypted and digitally signed by a reputed provider to make sure the request has come from the correct source. For this reason alone SSL certificates are an important addition to your website and we would say are 100% required.
It is fair to say that people are protective of their personal information and for good reason. As this is true in the tangible paradigm, it is true online. When a user, client, customer, guest or whatever you choose to call your market see’s the secure notice, it gives them peace of mind and furthermore is a reminder that your company or service is trusted and professional. This builds confidence in your brand.
Well, if the last two points didn’t sell it, this one usually does the trick. Installing an SSL certificate does in fact now have the much-welcomed benefit of improving your SEO with Google and you should find that you get a slight boost in search engine ranking by simply adding a certificate. Yes, it’s that simple. The reasoning behind this is that on Google’s quest for a better, more secure internet, they are advising that all websites should be encrypted and are starting to roll out a policy whereby if your site is not, users will get a warning telling them that the website isn’t secure. Reverting to the old ‘Trust’ issue, this could be pretty damaging to your business if people think your website is insecure.
Simply put, you need SSL Encryption. It used to be important for online retailers and big businesses sharing sensitive information but it’s now a standard requirement. To save yourself from getting penalised or losing traffic and potential customers, just take our word for it and get on the SSL train. If you need more information on what sort of certificate is right for your business or would like Mustard to assist in the installation, then drop us a line.
This article was written by Alex Mercer at Mustard Design – Please feel free to get in contact