“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.”
CAGE is a research centre based in the department of Economics at the University of Warwick. The Centre conducts independent policy-driven research informed by culture, history and behaviour. Its aim is to move beyond traditional measures of economic success to consider broader influences on global prosperity; from happiness and cultural attitudes to voter preferences and political institutions. To go beyond economics as we know it.
Mustard were asked to rebrand the Centre based on the theme of ‘going beyond’. The CAGE graphic angle is evolved from the logo and represents the transcendence of conventional academic economic thinking. Brand collateral includes the design and production of the Centre’s tri-annual magazine ‘Advantage’ where current thinking in the form of essays and data are showcased.
This project was posted by Paul Dibbens at Mustard Design – please feel free to get in contact.
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City of London Stockbroker’s Guild Best UK Annual Report
Mercedes Benz International Property Marketing Gold Award
Printweek UK Print Awards Silver Category
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