report and accounts
“Products are made in the factory, but brands are created in the mind.”
Handbags and gladrags
This 140 page annual report was designed for Burberry, the iconic fashion brand, and features the black, tan and red pattern, known as the Burberry Check, as a design device on the spine. It happens that Burberry was making gabardine trenchcoats for decades before it started to line them with plaid check in the late 1910s. Registered as a trademark in 1921, the check — a beige background with black, white and red intersecting stripes – quickly became the most recognisable characteristic of the brand. The project was produced for Accrue Corporate Reporting, a Warwickshire-based design and marketing consultancy, and it won the Silver Category in the Printweek UK Print Awards.
This project was posted by Paul Dibbens at Mustard Design – please feel free to get in contact.
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Professional recognition includes:
City of London Stockbroker’s Guild Best UK Annual Report
Mercedes Benz International Property Marketing Gold Award
Printweek UK Print Awards Silver Category
Shine Media Awards Winner
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