This 140 page annual report was designed for Burberry, the iconic fashion brand, and features the black, tan and red pattern, known as the Burberry Check, as a design device on the spine. It happens that Burberry was making gabardine trenchcoats for decades before it started to line them with plaid check in the late 1910s. Registered as a trademark in 1921, the check — a beige background with black, white and red intersecting stripes – quickly became the most recognisable characteristic of the brand. The project was produced for Accrue Corporate Reporting, a Warwickshire-based design and marketing consultancy, and it won the Silver Category in the Printweek UK Print Awards.

This project was posted by Paul Dibbens at Mustard Design – please feel free to get in contact.